Anyone else with me on this? We were not meant to be good at everything, we were not meant to do it all in our businesses.
As a solopreneur, this can be hard to swallow. I know because I’ve been there. Add to that the fact that I’m a perfectionist, it is extra hard to delegate tasks and not try to “do it all.”
But again, I remind myself, we aren’t supposed to do everything, in our business life or at home. And in fact, we are better when we don’t!
To run a successful business, you need all kinds of expertise. You probably started your business because you are good at a particular aspect of business. I’m good at saving people money and helping them understand income taxes. I’m a big picture thinker. I have great ideas when it comes to tax and investment strategy. But you know what I’m not good at? I’m not good at documenting processes, I’m not good at marketing and branding, I’m certainly not an expert in legal contracts and insurance. But those are all important parts of a successful business.
So in order to operate a successful business, I need help. I need other experts in other fields to help create the best possible experience for my clients.
Recently what that has looked like in my business has been hiring a social media manager to take over content creation, posting on Instagram, Facebook, LinkedIn and YouTube, and managing my newsletter. That has been such a blessing!
I don’t like to promote myself and I don’t want to spend more time on social media, so having someone else be in charge of these aspects of my business has been huge. It has freed me up to focus on tax strategies and business development while still getting my message out to the community and providing value through education.
If this is some thing that sounds appealing for your business, I would love to introduce you to Laura Baker with Lauren Larsen Baker LLC. She has been so easy and pleasant to work with and has really helped to grow my internet presence and get my message out to the right people.
I have also recently brought on an Administrative Strategist to help with behind the scenes operations and organization. That has also been incredibly freeing for myself as a business owner and is going to enhance my capacity to be able to help more clients and still remain organized and punctual.
Stephanie Reafsnyder joined my team in September. As another small business owner herself, she fits right in to the culture here at Casler Financial. You may correspond with her in this upcoming tax season if you have procedure related questions or need to schedule an appointment. She will be handling a lot of my behind-the-scenes administrative tasks and helping me streamline processes so that I can help more clients like you save money and make wise choices in your business.
Stephanie will be joining me live for my December Taxing Subjects Zoom coming up on Friday, December 13th at noon. We will be talking about things you can do right now to prepare for tax time, as well as things that need to be done by 12/31 in order to be claimed on the 2024 tax return (get those Goodwill donations dropped off before the end of the year if you itemize your deductions!)
We hope you can join us, but we understand that schedules don’t always allow that. Please use the link below to register and if you aren’t able to attend live, we will send you a link to the recording afterwards.
If you would prefer a 1:1 consultation to talk about your specific situation, I do have a few openings for virtual consulations and advisory sessions here:
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